About NEEX
A West African brand, born in Italy.
Built by people who live between cultures, for people who live between cultures.
Our story
The drinks of home deserve better than the bottom shelf.
Every West African table has two drinks on it: the deep red of bissap and the heat of ginger. They’re poured at weddings, at Sunday lunches, at the end of Ramadan, at every party that matters. Yet outside Africa they’re mostly homemade, or sold in anonymous bottles.
NEEX changes that. We start in Italy, where the demand already exists — in African restaurants, markets and nights out — and we build a brand the diaspora can be proud to put on the table. Then Europe, the UK, and back to Africa.
The people
Who’s behind the bottle.
CO-FOUNDER
Tommy Kuti
Rapper, author and one of the most recognised Afro-Italian voices. Born in Nigeria, raised in Brescia, educated in the UK, Tommy has built a career telling the story of people who carry two cultures at once. NEEX is that story, in a glass.
AMBASSADOR · TBD
Mystery guest
A Senegalese voice will be the face of NEEX. The name stays under wraps until launch. Leave your email on the homepage and you’ll be the first to know.
What we believe
Culture first.
Recipes, names and codes come from Senegal and West Africa. We don’t soften them for anyone.
Premium, not exotic.
Heavy glass, real design, the right price. These are everyday drinks for millions, and they deserve a proper bottle.
Made to share.
One bottle in the middle of the table, many glasses around it. That’s teranga.
Want to be part of it?
